I have known Melinda for like forever (which is a really long time in Gay Years!). Actually, we met at the GGBA. We both ended up being board members and co-chairing just about every committee at some point in time. Melinda introduced me to SF’s Renaissance Center and I introduced her to BNI – she is currently the President of Embarcadero BNI.
Needless to say, she’s a great friend and a trusted business advisor. She is also the founder of ZümiFi
At ZümiFi, we get it. We work with dozens of smart, savvy people just like you from all types of businesses. You want to get to the next level. And we can help you get there.
Consider us as your professional stress relievers. We balance your books and crunch your numbers to show you where your hard work is paying off. ZümiFi – your focused financial specialists.
What made you want to be an entrepreneur?
After working for others I learned that having the ability to implement my vision meant a lot to me. I had a vision of how I could contribute and add value, and I continue to be passionate and energized about how my vision can serve our clients and help businesses thrive.
What´s the one thing as a bookkeeper do you wish business owners would do differently?
Look at their numbers! Your financial reports tell you SO MUCH about your business. My goal is for all business owners to engage with the financials so they can make informed, smart decisions that align with their priorities and goals.
Having been a Board member at GGBA and an attendee at Lesbians Who Tech, how has networking in the LGBTQ impacted your business?
It’s been invaluable honestly. The relationships I made through the GGBA are still critical business relationships I have 15+ years later. The GGBA gave me a community of professionals that I could easily relate to, and thus a platform or venue to collaborate and help one another progress with our businesses. I wouldn’t be here today without the GGBA! Lesbians Who Tech literally connected me with one of my largest clients. LWT has connected me with a community of start-ups and tech businesses that our services fit very well with, and it is invigorating to see the creativity and passion with which LWT is making marks on the world.
What would your character on Xmen be called and what would be your super power?
I don’t really follow X-men, but in terms of my super power, I would say it is the ability to see potential in others and fan the flames of that potential with them so ey can achieve it.
What advice would you offer to someone thinking about starting a business?
Get ready! Make a plan … learn how to think it through, and then realize you are going to have to change most of it as you go along. But the exercise of learning how to think it through is invaluable, and literally makes or breaks you in business.
When have you been most satisfied in your life?
Parenting. The joy of supporting a child in their endless learning journey is immensely satisfying.
Did you have a mentor?
Yes, the CPA for the company I used to work for. When I first started in the business, he gave me referrals and also helped me think through how to structure our services. Of course, I didn’t listen to him right away because I thought I knew … but after maybe one year I came to this realization that I needed to shift our focus and realized that what I thought was a realization was really just stumbling precisely upon what he had advised me to do!
What things do you not like to do?
Rehash things. I’m fine discussing things, but I don’t like rehashing things over and over again. That’s an indication that there’s no progress, that one hasn’t learned anything … drives me nuts!
We’re constantly making things better, faster, smarter or less expensive. We leverage technology or improve processes. In other words, we strive to do more—with less. At what expense?
I think it’s challenging, especially as an entrepreneur, to determine when to slow down when to take a breath. Hitting the gas becomes a way of life – there is always so much to do, always more you can be doing in your business and for your business. But we have to unplug sometimes too, slow down, and just have time and space to think. I find that those moments are the moments where we truly take leaps forward.
Who would play you in the Lifetime movie of your life?